Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Posted on September 5, 2014 by bermanevansretail

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

eMarketer’s Retail Blog

Posted on September 4, 2014 by bermanevansretail

Did you know that research firm eMarketer has an extensive retail blog that covers “retailer performance, store productivity, and consumer spending”? Click on the image to read one of the recent posts.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , | 2 Comments

How to Have a Better Online Store

Posted on September 1, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these…

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments