Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

CSA’s State of the Industry: 2014

Posted on September 17, 2014 by bermanevansretail

Chain Store Age has just published its 2014 “State of the Industry” issue. Click the image to see the special section on the status of retailing. Lots of things are happening. Included are data on the top 100 retailers.   … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 2 Comments

The State of Showrooming Today

Posted on September 10, 2014 by bermanevansretail

It’s been a while since we’ve written about showrooming (see for example: 1, 2); but it remains a concern for many store-based retailers today. So, what’s currently going on with showrooming? According to RR Donnelly Retail, Rather than battle the trend … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

Posted on September 7, 2014 by bermanevansretail

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment