Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Revitalizing the Mall

Posted on September 22, 2014 by bermanevansretail

As we have reported before (see this post, for example): “Shopping centers remain very popular in the United States — in the face of strong competition from online retailing and stores not located in shopping centers. However, this strength varies … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 4 Comments

A Global Look at the Real-Time Pace of Online Consumer Shopping

Posted on September 19, 2014 by bermanevansretail

Click the image to see real-time data on what online consumers are spending by the second around the globe.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 2 Comments

Another Dent in Customer Loyalty Programs

Posted on September 18, 2014 by bermanevansretail

A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program.  Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 8 Comments