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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
How Should Chipotle Deal with All the Negative Publicity?
Chipotle, the trendy fast-food chain, has been dealing with a difficult health-and-safety environment for a while now. It has had to temporarily close some outlets; and it has received a barrage of negative publicity. Here’s a YouTube video from Bloomberg, … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged Chipotle, customer expectations, E. coli, ethics, social responsibility, video
1 Comment
Live Chat Software Adds to the Online Experience
Guest Blogger Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking. _______________________________________________________________________ Whether you’re … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged ClickDesk, conversion, customer expectations, customer satisfaction, David Campbell, e-commerce, infographic, interactive, live chat, omnichannel, online sales, opportunity
2 Comments
Singles’ Day Dwarfs Cyber Monday
China’s online Alibaba is the leader in special events (see this post). As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Small businesses can sell their products to … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Alibaba, competition, customer expectations, merchandising, November 11, online shopping, opportunity, promotion, Singles' Day, Taobao Marketplace, Tmall.com, trends
3 Comments
