Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Amazon’s Evolution

Posted on September 17, 2018 by bermanevansretail

Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018? Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment

Creating A Business Plan

Posted on September 5, 2018 by bermanevansretail

In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Popularity of Bricks and Clicks

Posted on August 28, 2018 by bermanevansretail

For today’s shopper, there are three shopping formats from which to choose: bricks, clicks, and a combination of bricks and clicks. It should come as no surprise that the majority use both online and offline channels. 27% shop either only … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment