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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Grocery Stores Shifting Much More to Social Media
With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, eMarketer, food, grocery retailing, opportunity, promotion, social media, trends
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Kindlemania?
This week, Amazon made a major announcement of a new series of Kindle Fires and Kindles through the media and at its Web site. And NPD offered its take on this. Read the announcement and the commentary beneath it. After analyzing the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, Apple, competition, customer expectations, customer service, experiential retailing, iPad, Kindle Fire, location, merchandising, online shopping, opportunity, technology, trends
1 Comment
McDonald’s Adding Vegetarian Outlets in India
McDonald’s operates and franchises outlets around the world. According to its Web site: “McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day.” Eighty percent of its … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, franchising, global retailing, India, McDonald's, opportunity, segmentation, trends, vegetarian
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