Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Shopper Wants Versus Needs in 2013

Posted on February 14, 2013 by bermanevansretail

Now that the Great Recession is mostly behind us (although there will still be trouble spots and ups and downs in 2013), will shoppers be increasing their purchases of goods and services they “want” versus those they “need”? According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

The Popularity of Leading U.S. Retailers at Social Media Sites

Posted on February 13, 2013 by bermanevansretail

Retail Customer Experience recently looked at the popularity of U.S. retailers across several social media platforms. Interestingly, the top 10 retailers differ greatly by social media site. For example, although Wal-Mart has the most likes at Facebook, it is not even in … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Online Shoppers: A Global Perspective

Posted on February 12, 2013 by bermanevansretail

Although consumers in the United States generate the most online sales dollars each year (with $385 billion expected in 2013), China has the greatest number of online shoppers (with 271 million in 2013). Check out this table from eMarketer; and … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment