Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

McDonald’s Addresses Its Millennial Problem

Posted on April 11, 2013 by bermanevansretail

Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000. To remedy the situation, McDonald’s is placing greater emphasis on this market segment. As reported by Maureen … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments

This Is Not a Surprise: Ron Johnson Out as J.C. Penney CEO

Posted on April 9, 2013 by bermanevansretail

J.C. Penney has had trouble for quite a while. So, it went way out on a limb; and in late 2011, it hired Ron Johnson, the person who had designed and overseen the highly popular Apple Store chain. But Johnson … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Belcampo: A Unique, New, Channel-Integrated Business

Posted on April 9, 2013 by bermanevansretail

Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment