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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Global Online Shopping
Check out this infographic from WickedVouchers.co.uk. How People Around the World Shop Online infographic
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, experiential retailing, global, infographic, multichannel, online shopping, trends
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The Changing Nature of South Korean Retailing
With 50 million people, South Korea represents a large retail marketplace. It is one that that is undergoing significant change. As reported by Evan Ramstad, writing for the Wall Street Journal: “The look of South Korean retailing, long a stranglehold … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, multichannel, online shopping, shoppers, South Korea, trends
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New Data on Retailers and Social Media
As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, Facebook, multichannel, opportunity, planning, promotion, retail analytics, segmentation, social media, trends
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