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Category Archives: Part 1: Overview/Planning
When Do Shoppers Prefer Self-Checkouts?
As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation. Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer: “When it comes … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer service, eMarketer, experiential retailing, merchandising, multichannel, Retale, self checkout, trends
1 Comment
Retailing Leads U.S. Industries in Digital Ad Spending
Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, digital, eMarketer, opportunity, promotion, technology, trends
1 Comment
How to Do Better at Scheduling Your Activities
Are you a procrastinator? Do you plan out your activities to stay on target? Want to do better at personal scheduling? Check out this video from Gretchen Rubin, the author of several books, including the #1 New York Times and international … Continue reading
