Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Who’s Got the Better Holiday Ad?

Posted on November 18, 2015 by bermanevansretail

During the holiday shopping season, there is a lot of advertising clutter — as more retailers advertise; and they do so in more depth. Just check out the inserts in your Sunday newspaper from now until the end of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 2 Comments

Be a Smart Customer: 2015 Holiday Shopping Tips

Posted on November 13, 2015 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m doing the tips post two weeks before Black Friday.. According to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 4 Comments

2016 Forecasts from Bloomberg

Posted on November 11, 2015 by bermanevansretail

About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year. Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment