Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

How Important Are Millennials to Retailers?

Posted on May 11, 2016 by bermanevansretail

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Career Advice from the Superstars: A Slideshow

Posted on May 10, 2016 by bermanevansretail

There is a lot of career advice out there, especially on the Web. But how about getting some good advice from the superstars of business? As Julie Bort notes for Business Insider: “[2016] will bring your share of troubles, issues, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 1 Comment

Market Research for Small and Medium Retailers

Posted on May 9, 2016 by bermanevansretail

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments