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Category Archives: Global Retailing
2018 Free TrendWatching Resources
On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. Background: Useful … Continue reading
Consistency Makes Good Customer Experiences Better
Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer experience, customer satisfaction, Customer Think, experiential retailng, trust
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Retailers Can Animate Logos to Their Advantage
We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, … Continue reading
Top Authentic Brands — Credibility Pays
Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People’s trust is hard to earn and to retain. Thus, today’s post highlights top … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged authenticity, brand credibility, Cohn & Wolfe, global brand, U.S. brand
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Segmenting Holiday Shopper Behavior
Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion, Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading
Holiday Season 2017 Shopping Tips
Every year, we offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our holiday season 2017 shopping tips in the form of an infographic. As we have noted befores, the holiday season starts earlier each … Continue reading
Singles’ Day Rules!!
Singles’ Day rules!! In 2017, it will set new records. This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Alibaba, customer expectations, experiential retailing, November 11, opportunity, Singles' Day, trends
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