Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Consumer Perceptions of the Best Retailers in Eight Countries

Posted on October 23, 2012 by bermanevansretail

OC&C Strategy Consultants, a firm based in the Netherlands, annually does research related to its Retail Proposition Index: 2012 “marks the third year we have produced the Index, a major piece of consumer research measuring shopper perception of the strength of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

This Web Site Will Make Deceptive Firms Yelp

Posted on October 19, 2012 by bermanevansretail

Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

An Optimistic Retail Holiday Forecast from Platt Retail Institute

Posted on October 19, 2012 by bermanevansretail

There are many 2012 retail holiday forecasts that range from weak to strong sales estimates. One of the more optimistic forecasts is from the Platt Retail Institute: “This year’s holiday retail sales forecasts are out. Most are conservative, looking for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment