Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Best Practices in Customer Service

Posted on October 25, 2012 by bermanevansretail

Check out this infographic about best practices in customer service from Zendesk.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Game-Changing Innovation in Retailing

Posted on October 24, 2012 by bermanevansretail

Recently, Chain Store Age published an issue with several articles related to innovation in retailing — and the need to stay ahead of the curve. As the magazine noted: “New technologies are being used in new ways; shoppers and small … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment