Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Building Long-Term Multi-Channel Retationships

Posted on January 29, 2013 by bermanevansretail

It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 1 Comment

Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?

Posted on January 27, 2013 by bermanevansretail

In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

Fun Facts About McDonald’s

Posted on January 25, 2013 by bermanevansretail

McDonald’s is the largest fast-food chain on the globe — and a big hit in virtually every region worldwide. As the company’s Web site notes. McDonald’s has more than “34,000 local restaurants serving approximately 69 million people in 119 countries … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | Leave a comment