Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Young Guns Now Leading Burger King

Posted on August 20, 2014 by bermanevansretail

For most of its history, Burger King has  lagged well behind McDonald’s in the fast-food burger wars. This is a major reason why the company has had 21 chief executive in the 60 years since Burger King’s founding. Now, the firm has … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 2 Comments

TJX: A Master of Off-Price Retailing

Posted on August 18, 2014 by bermanevansretail

TJX Companies Inc. considers itself “a global, off-price, value retailer.” Its divisions include T.J. Maxx, Marshalls, HomeGoods, and Sierra Trading Post in the United States; Winners, HomeSense, and Marshalls in Canada; and T.K. Maxx in the United Kingdom, Ireland, Germany, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 2 Comments

IBM’s 2014 Online Retail Holiday Readiness Report

Posted on August 17, 2014 by bermanevansretail

As online and multichannel retailers intensify their already-underway preparations for the 2014 holiday shopping season, they should take a look at a new report from IBM. According to the IBM report: “A prosperous 2014 holiday season appears to be in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment