Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

The Importance of Repeat Customers

Posted on February 5, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “The Importance of Repeat Customers” by Joel R. Evans and Barry Berman   Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

New Money & Main$treet TV Interview on Personal Online Safety!

Posted on February 2, 2015 by bermanevansretail

As we have posted before (see for example, 1, 2, 3), identity theft, hacking, and invasion of privacy are rampant issues that we face today. And this is a BIG issue when we shop online. Recently, we sat down with … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

It’s Not Always Great to Be a Businessweek Cover Story

Posted on January 30, 2015 by bermanevansretail

Abercrombie & Fitch (A&F) was once a shining retail apparel star among teens and young adults. However, the chain has faced some tough times in recent years. Consider this: “Abercrombie’s predicament, perhaps because of the cultural clout it once wielded, feels … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment