Tag Archives: Abercrombie & Fitch

Abercombie Under Fire: Devising a New Approach

Posted on March 18, 2016 by bermanevansretail

Until recently, Abercrombie & Fitch (a retail apparel chain with roots back to 1892), was on a strong roll — particularly among teens and young adults. This was due to its modern styles and risque ads. But over the last … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

It’s Not Always Great to Be a Businessweek Cover Story

Posted on January 30, 2015 by bermanevansretail

Abercrombie & Fitch (A&F) was once a shining retail apparel star among teens and young adults. However, the chain has faced some tough times in recent years. Consider this: “Abercrombie’s predicament, perhaps because of the cultural clout it once wielded, feels … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment