Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

What Happens Online Every Minute?

Posted on January 26, 2015 by bermanevansretail

Our Internet activity keeps on increasing. So what do we do online most often? As Tech Spartan puts it: “The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

How Should Retailers Compute Customer Lifetime Value?

Posted on January 23, 2015 by bermanevansretail

Smart retailers realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for many retailers, both … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

A Look Back at the Evolution of Delivery Services

Posted on January 21, 2015 by bermanevansretail

Over the past year, we have been writing a lot about the latest trends in shipping and delivery practices. (See, for example, 1, 2, 3, 4, 5). But, let’s also take a look at the evolution of shipping practices to see … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment