Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise. Recently, the company has sought to greatly expand and update its data-driven technology systems. According to Chief Marketer: “As everyone in retail and E-commerce is fully aware, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Store Loyalty Down — Even in Australia

Posted on February 16, 2015 by bermanevansretail

We know that many consumers are less store loyal and more fickle than ever before — due to both greater retail competition and higher expectations. So, what do hard data show us? Here’s a Nielsen example from Australia: “Shoppers are prepared … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

New Adidas App Seeks to Avoid Store Lines

Posted on February 12, 2015 by bermanevansretail

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment