Author Archives: bermanevansretail

Slow Going for QR Codes in Russia

Posted on August 28, 2012 by bermanevansretail

According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

The Appeal of Pinterest to Retailers

Posted on August 28, 2012 by bermanevansretail

Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

A Career in Information Technology

Posted on August 27, 2012 by bermanevansretail

There are a lot of information technology (IT) career opportuniies in retailing. Watch this Starbucks’ video for an example of the possibilities at just one retailer.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment