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Author Archives: bermanevansretail
Gift Giving and the Importance of Social Media
One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites. Click the chart to read more from eMarketer.
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, eMarketer, experiential retailing, online shopping, opportunity, shoppers, shopping, social media, technology
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Understanding Pre-Purchase Shopping Behavior
It is essential that retailers understand the pre-purchase shopping process in which consumers engage. So, take a look at this infographic.
Reinventing the Department Store
Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment. Click the icon for a video clip.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, department store, experiential retailing, innovation, merchandising, opportunity, planning, promotion, video
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