Author Archives: bermanevansretail

Mobile Media and Retail Jobs

Posted on July 16, 2013 by bermanevansretail

Take a look at how many retailers are using mobile devices for job searches.   Employment: Mobile Apps infographic  

Posted in Career Useful Information, Careers in Retailing | Tagged | Leave a comment

Turning Cell Phone Users into Positive Social Media Commenters

Posted on July 15, 2013 by bermanevansretail

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

H&M: Being Socially Responsible

Posted on July 14, 2013 by bermanevansretail

H&M is a global apparel powerhouse with about 2,900 stores in more than 40 countries and 104,000 employees (including 150 in-house designers). It operates six chains: H&M, & Other Stories, Cheap Monday, COS, Monki, and Weekday.  Now, the chain has established a unique … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment