Author Archives: bermanevansretail

Customer Analytics in Retailing

Posted on September 17, 2013 by bermanevansretail

It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies. Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Free Data from the Retail Owners Institute

Posted on September 15, 2013 by bermanevansretail

The Retail Owners Institute provides a lot of free and inexpensive data through its Web site. While the data are valuable to retailers of any size, the site is very good for small retailers because of the pricing: “The ROI … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 5 Comments

Are Price Shoppers Worth Pursuing?

Posted on September 13, 2013 by bermanevansretail

For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment