Author Archives: bermanevansretail

Chinese Firms Invent “Foreign” Brand Names

Posted on January 8, 2015 by bermanevansretail

Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

2014’s Most Popular Posts at Retailing: From A to Z

Posted on January 6, 2015 by bermanevansretail

In 2014, there were about 260 posts made at Retailing: From A to Z by Joel Evans. They were viewed by people in 130 different countries. Thank you! 🙂 These were our most popular posts in 2014 (listed by total views). … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Better Determining Profit

Posted on January 5, 2015 by bermanevansretail

Do you have a good handle on your profits? Looking for a different perspective? Well, here’s one. The Retailer Owners Institute has produced a resource titled “Retailer’s Profit Finder.”  As ROI notes: “The typical accounting package lists expenses in alphabetical order. … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment