Author Archives: bermanevansretail

Alton Lane: A Great Men’s Wear Customer Experience

Posted on April 8, 2016 by bermanevansretail

Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco. This is Alton Lane’s approach to creating a distinctive customer experience: EXPERIENCE: “You are invited to get … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

RealReal: An Interesting Consignment-Based Retail Strategy

Posted on April 7, 2016 by bermanevansretail

The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

The Science (?) of Retail Security

Posted on April 6, 2016 by bermanevansretail

As been been reported so many times, retail security — both in-store and online — has become a major issue for millions of companies around the world. (see, for example, 1, 2, 3) Very recently, EarthLink noted this about security: “Our … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments