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Author Archives: bermanevansretail
Part Two. Happiness at Work: An Infographic
As we posted yesterday (“Part One. Happiness in Life: An Infographic”), one of our key life goals should be happiness, a state of well-being and contentment. This applies to our work lives — not just our personal lives. So again, … Continue reading
Part One. Happiness in Life: An Infographic
No matter what our career or life stage, one of our key life goals should be happiness. As defined by Merriam-Webster: Happiness is “a state of well-being and contentment.” So, a good starting point is to ask ourselves how happy … Continue reading
Gearing Up for Back-to-School Sales
Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, back to school, Bazaar Voice, customer expectations, infographic, multichannel, opportunity, planning, promotion, segmentation
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