Monthly Archives: September 2013

Attitudes Toward Online Shopping by Age and Gender

Posted on September 23, 2013 by bermanevansretail

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , | 2 Comments

LexusNexis Study on Fraud

Posted on September 22, 2013 by bermanevansretail

The 5th annual LexisNexis True Cost of Fraud Study was recently released. Fraud is quite costly for merchants — in terms of both lost sales and consumers’ reluctance to shop at retailers where they have been burned. According to the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , , , , , , | 1 Comment

What Do You Think About This New Chipotle Campaign?

Posted on September 21, 2013 by bermanevansretail

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments