Monthly Archives: May 2013

A Self-Assessment Infographic

Posted on May 14, 2013 by bermanevansretail

No matter the stage in your career (or life), it is imperative that you regularly do a self-assessment. In the infographic below, there is a 20-item self-assessment quiz for you to take. How do YOU fare on this quiz? What … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 2 Comments

More on Studying Men as Shoppers

Posted on May 13, 2013 by bermanevansretail

A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example. But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Is Price Matching Working — Or a Work in Progress?

Posted on May 12, 2013 by bermanevansretail

As we have noted before, some store-based retailers, such as Target and Best Buy, have stepped up their price-matching efforts in an attempt to fend off customer defections to online competitors. But this approach has it downsides, too. This is … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | 1 Comment