Monthly Archives: October 2012

Dads Are Shopping Too, Not Just Moms

Posted on October 13, 2012 by bermanevansretail

Today, dads are much more likely to do at least some of the shopping. Thus, they represent a much larger segment of the market. According to Phil Lempert: “The evidence is mounting. Guys can stand the heat in the kitchen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

We Just Hit 500 Posts!

Posted on October 12, 2012 by bermanevansretail

We hope you are finding this blog to be lively, informative, and worth repeated visits. If you have not yet done so, PLEASE sign up to follow the blog. Just enter your E-mail address and click “Follow.” Thanks!!!!!!!!!!!!!!!!!!!!!!!!!! And — … Continue reading →

Posted in Global Retailing, Online Retailing, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Super 8 Hotels Expanding in China with Business Intelligence Support

Posted on October 12, 2012 by bermanevansretail

Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment