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Monthly Archives: September 2012
Retailers Retooling Holiday Layaway Plans for 2012
Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Best Buy, credit, customer expectations, customer service, holiday, JWT Intelligence, Kmart, layaway, multichannel, opportunity, planning, promotion, recession, Sears, segmentation, shoppers, shopping, Toys "R" Us, Wal-Mart
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Whole Foods and Customer Wellness
Whole Foods is a supermarket chain that emphasizes natural and organic food. It has been a very strong leader in its segment of the marketplace. Healthier eating is becoming more important to many consumers — and to retailers. As JWT … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, experiential retailing, health, segmentation, social media, supermarket, video, wellness club, Whole Foods
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High-Tech Changing Retail Merchandising Practices
Here’s a good take on the evolving use of technology in retailing by Erik Sherman, writing for Inc.: “The retail industry is undergoing significant changes in the merchandising process — at least, so says a recent survey by RSR Research. The … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, merchandising, opportunity, RSR Research, shoppers, shopping, technology, tips, trends
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