Tag Archives: trust

How Are Retailers Really Doing with Social Media?

Posted on November 20, 2015 by bermanevansretail

Millions of retailers around the world maintain an active social media presence. But, how are they doing in terms of responding to people’s comments and questions on social media? Sprout Social reports: “Given that people are taking to Facebook and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

A Global Tribute to France

Posted on November 16, 2015 by bermanevansretail

Once again, we have seen some horrific events take place somewhere in the world. This time it was Paris. Next time, it could be ____. Nonetheless, after some sad reflection when a tragedy occurs, we usually return to our normal … Continue reading →

Posted in Global Retailing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

What Do Shoplifters Lift Most?

Posted on November 10, 2015 by bermanevansretail

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion. Take a look at this NEW  YouTube video from the Wall Street Journal to … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment