Tag Archives: trends

Mobile Keeps Growing for Retailers

Posted on July 18, 2014 by bermanevansretail

According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers: “Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

How Strong Is the U.S. Economy for Retailers?

Posted on July 16, 2014 by bermanevansretail

There have been many conflicting reports about the state of U.S. retailing. Some experts are rather pessimistic, while others are more optimistic. Count Mr. Steven Keith Platt, Director and Research Fellow at the Platt Retail Institute, among the latter: “The U.S. consumer … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 2 Comments

Rocky Seas for Wal-Mart

Posted on July 15, 2014 by bermanevansretail

Although Wal-Mart is still by far the world’s largest retailer, it has faced some stormy seas in recent years. U.S. store sales are stagnant. Earnings have been tight. Competition from dollar stores and from online retailers has taken its toll. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 2 Comments