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Tag Archives: trends
What Retailers Need to Do to Thrive in the Years Ahead
As they plan for the future, retailers have many challenges to meet. In a new report, Ian MacKenzie, Chris Meyer, and Steve Noble of McKinsey & Company identify five key trends: “demographic changes, multichannel and mobile commerce, personalized marketing, the distribution … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, future, global, McKinsey, opportunity, planning, strategy, tips, trends
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Can Bricks-and-Mortar Retailers Get Better Consumer Data?
Online retailers are able to generate enormous amounts of information about shoppers — quickly and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, data mining, Digby, Euclid, information, macrolocation, microlocation, research, retail analytics, segmentation, trends
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The Woes of Sears in Photos
For quite a while now, Sears and its sister chain Kmart have trending downward. Part of this has been due to the effects of the recession. But another part of the problem has been the lack of investment to keep … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, Kmart, Sears, trends
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