Tag Archives: tips

When Do People Do Their Holiday Shopping?

Posted on October 12, 2014 by bermanevansretail

As we enter the 2014 major holiday shopping season — yes, it’s that time already, it is important to understand when consumers will shop. According to Google: “This holiday shopping season will be our most connected ever, with devices at … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments

Understanding the Social Media Platforms You Use

Posted on October 9, 2014 by bermanevansretail

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media platform. This is also true for businesses! Proper style and etiquette will enable us all to make our … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

20 Tips for Behaving More Safely Online: Especially with Social Media

Posted on October 7, 2014 by bermanevansretail

BE SMART! Evans on Marketing Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart. So, here … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment