Tag Archives: tips

What Will Get a Consumer to Read an E-mail?

Posted on January 15, 2015 by bermanevansretail

For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive. So, what subject will get … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Tips for Shopping More Safely Online

Posted on January 12, 2015 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Great Retail Experience Innovations: A Slideshow

Posted on January 11, 2015 by bermanevansretail

2014 was a strong year for retail innovations related to the shopping experience; and 2015 promises to usher in other innovative approaches. Whisbi, a firm that helps integrate the retail experience, has put together an excellent slideshow on this: “Retailers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments