2014 was a strong year for retail innovations related to the shopping experience; and 2015 promises to usher in other innovative approaches.
Whisbi, a firm that helps integrate the retail experience, has put together an excellent slideshow on this:
“Retailers such as Rebecca Minkoff, Kate Spade Saturday, or Waitrose have been paving the way for an innovative fusion between brick-and-mortar and digital, offline, and online shopping. This has been empowered by technology innovations such as beacons, mobile, wearables, or disruptive omnichannel solutions like that of Whisbi.”
“We’ve collected the 25+1 most inspiring examples from recent times, looking for answers to the intriguing question how and why E-tailers are opening physical stores whilst retailers integrate digital solutions into their practices. We’ve also taken a glance into the crystal ball of retail to predict what trends will shape the shopping culture of 2015.”
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