Tag Archives: tips

Better Understanding Digital Shoppers

Posted on August 18, 2015 by bermanevansretail

Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper.  As McKinsey’s Gadi BenMark and Maher Masri write:  “Companies have more data at their fingertips … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

For What Career Path Are You Best Suited?

Posted on August 10, 2015 by bermanevansretail

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz? Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options: “Using … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Small Business Social Media Trends

Posted on August 4, 2015 by bermanevansretail

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms? For its seventh annual Social Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment