Tag Archives: tips

Retail Moments of Truth: Getting Them to Work

Posted on October 10, 2012 by bermanevansretail

According to Manthan Systems: “A moment of truth refers to every instance when a customer makes contact or interacts with your business wherein he or she gets an opportunity to form an impression about your brand. Seeing an ad about … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Merchandise (Inventory) Management During Peak Seasons

Posted on October 7, 2012 by bermanevansretail

Merchandise planning and supply chain management are tough enough during typical selling seasons. But this is especially complicated during peak selling seasons — when the proper in-store mix of merchandise contributes heavily to whether a retailer is profitable or stuck … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

What Are Optimal Prices for a Retailer?

Posted on October 6, 2012 by bermanevansretail

A key decision for retailers involves setting the proper prices. If prices are too low, then profit margins suffer. If prices are too high, shoppers may patronize competitors. Thus, it is crucial to set “optimal” prices and enact the proper balance … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment