Tag Archives: technology

Tips for Offering a Better Customer Experience

Posted on February 6, 2014 by bermanevansretail

After all of the recent data breach and deliveries problems that have been in the news, it’s time to get back to focusing on how to optimize the retail customer experience — and to recapturing customer trust. As Jeannie Walters, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

When Will U.S. Credit Card Companies Turn to Smart Chips?

Posted on January 21, 2014 by bermanevansretail

As we recently posted, data security — and the lack thereof — is a huge problem that needs to be fixed for both retailers’ and shoppers’ protection. First, let’s look at some more statistics. Then , let’s consider the best … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 3 Comments

Digital Marketing Trends

Posted on January 16, 2014 by bermanevansretail

What should retailers know about digital marketing trends in 2014? Take a look at this infographic from position2.com.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 2 Comments