Tag Archives: Target

Target: The Latest Entrant into Holiday Price Matching

Posted on October 18, 2012 by bermanevansretail

Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Which Retailers Are the Kings of Social Media?

Posted on October 18, 2012 by bermanevansretail

Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Can Showrooming Be Turned into a Positive?

Posted on September 29, 2012 by bermanevansretail

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment