Tag Archives: success

Super 8 Hotels Expanding in China with Business Intelligence Support

Posted on October 12, 2012 by bermanevansretail

Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Retail Moments of Truth: Getting Them to Work

Posted on October 10, 2012 by bermanevansretail

According to Manthan Systems: “A moment of truth refers to every instance when a customer makes contact or interacts with your business wherein he or she gets an opportunity to form an impression about your brand. Seeing an ad about … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Technology and Retailing: Looking Ahead to 2013

Posted on October 9, 2012 by bermanevansretail

Look at this infographic from eTail for some insights about what to expect in 2013.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment