Tag Archives: success

Retailers Now Selling Fun Socks, Not Just Boring Ones

Posted on April 18, 2016 by bermanevansretail

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks: “Happy Socks started in the spring of 2008. Two friends had a vision: to spread … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Alton Lane: A Great Men’s Wear Customer Experience

Posted on April 8, 2016 by bermanevansretail

Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco. This is Alton Lane’s approach to creating a distinctive customer experience: EXPERIENCE: “You are invited to get … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Moving On: Turning Personal Failure into Success

Posted on March 21, 2016 by bermanevansretail

We can ALL be a success. Don’t let anyone tell you otherwise. Just be persistent and confident in your abilities, work hard, and learn as much as you can about every facet of your life! This is about YOU being … Continue reading →

Posted in Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | 1 Comment