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Tag Archives: success
Enhancing the Customer Experience at Car Dealerships
Now that the U.S. automobile industry has strongly emerged from the depths of the recent Great Recession, it is time for more car dealers to improve their physical facilities and ambience. Audi of America has gotten the message and hired … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Audi, car, competition, Continuum, customer expectations, customer loyalty, customer service, dealership, experiential retailing, inventory management, merchandising, planning, promotion, retail analytics, shopping, store design, success, trends
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A Loyalty Program That Was Too Successful?
There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items. The firm’s … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, loyalty program, merchandising, Promo, promotion, reward, Stonyfield, success
2 Comments
The Evolution of Self-Service in Supermarkets and Grocery Stores
As retailers weigh the pros and cons of self-service shopping (see this post, for example), a lot of exciting things are happening in this area. Self-Service World and Kiosk Marketplace report that: “Thanks to the adoption of self-service technology at grocery … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, grocery retailing, Kiosk Marketplace, merchandising, opportunity, planning, promotion, self checkout, self-service, Self-Service World, shopping, success, supermarket, technology, trends
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