Tag Archives: South Korea

Online Retailing in South Korea

Posted on June 21, 2014 by bermanevansretail

Borderfree is a firm that assists client companies with their global online efforts: “Our end-to-end solution breaks down borders and all barriers to sell your product where it’s never been sold before. And done with the least amount of effort … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

The Changing Nature of South Korean Retailing

Posted on April 18, 2013 by bermanevansretail

With 50 million people, South Korea represents a large retail marketplace. It is one that that is undergoing significant change. As reported by Evan Ramstad, writing for the Wall Street Journal: “The look of South Korean retailing, long a stranglehold … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Coca-Cola Launches Dancing Vending Machine in South Korea

Posted on October 26, 2012 by bermanevansretail

Coca-Cola recently introduced a fun, interactive vending machine in South Korea that displays dancing viedos and pop music. Check out this YouTube video — which has attracted 1.2 million views in its first month. This is a great promotion tool … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment