Tag Archives: social media

Mobile Media and Comparison Shopping

Posted on May 24, 2013 by bermanevansretail

We know that consumers do more comparison shopping than ever before — both online and in the store. To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Facebook Tagging on Hangers?

Posted on May 19, 2013 by bermanevansretail

Many retailers recognize the importance of Facebook and are actively involved with this social media platform. Some are going to highly unusual lengths to engage their customers. Consider this approach, as reported by Meghan Kelly for Venturebeat.com: “Facebook is constantly … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Brad Hileman of Meijer on Web Site Redesign

Posted on May 18, 2013 by bermanevansretail

Meijer is a Midwestern  retail chain that operates more than 200 combination stores (hypermarkets). Here is a 30-minute presentation from the firm’s Brad Hileman on how to redesign a Web site.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment