Tag Archives: social media

Amazon’s New Pinterest-Like Offerings

Posted on August 17, 2013 by bermanevansretail

As we know, Amazon.com considers its mission to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Now, it wants to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Amazon.com’s New Birthday Gift Card Program

Posted on July 24, 2013 by bermanevansretail

Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Turning Cell Phone Users into Positive Social Media Commenters

Posted on July 15, 2013 by bermanevansretail

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments