Tag Archives: shopping

Are 2012’s Black Friday Doorbusters Really a Good Real?

Posted on November 23, 2012 by bermanevansretail

As we have blogged before, Black Friday “deals” are not always what they seem. They are often not the best bargains of the year, but typically a tool to lure consumers to the store. Today (Black Friday 2012) is no … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 5 Comments

For Small Retailers, Location Can Build A Customer Base

Posted on November 21, 2012 by bermanevansretail

Location planning is important for store-based retailers — especially for independents and entrepreneurs starting out. This is illustrated in the video below.  

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Why Shopping Small (Business) Matters

Posted on November 21, 2012 by bermanevansretail

Despite the growth and popularity of large retail chains, many people also enjoy shopping at small firms. This infographic shows why small business shopping still is quite important.  November 24 is Small Business Saturday. Learn about business intelligence tools. Thanks … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment