Tag Archives: shoppers

Will Weak Wages Impact Holiday Shopping?

Posted on October 20, 2014 by bermanevansretail

Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according to the Bureau of Labor Statistics, the gap between the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 2 Comments

How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail

More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Better Understanding Hispanics: Ad Age’s 2014 Fact Pack

Posted on August 21, 2014 by bermanevansretail

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment